“Mami Wata” is West African pidgin English literally meaning ‘Mama Water’… ‘Mother Ocean’ if you prefer. From Madagascar to Morocco, Liberia to Mozambique, Mami Wata is the African water spirit who appears in the shape of a mermaid. It is said that those who she takes for her lovers, return with a new spirit and become more successful and good looking. She is a symbol of fertility, a protector of women and children, a guardian of sea creatures and natural environments.
The mission at Mami Wata is to be a creative force for good in Africa. We do this through:
Manufacturing in Africa
They design and manufacture a premium range of apparel, surfboards and accessories in Africa to create jobs and build skills in the Motherland. Creating jobs grows economies. Growing economies creates jobs. It’s a virtuous circle.
Where possible they use local materials, like African cotton. This sets us apart from many other brands out there as only about 8% of the world’s cotton is African cotton; this means that whenever you buy anything from us, you’re helping us support local farmers and communities.
They respect and share the goodness of nature by using sustainable African materials like Better Cotton Initiative cotton and compostable/recycled packaging.