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On Running

Have you ever dreamed of running on clouds? Olivier Bernhard did. And that’s what led to the creation of the Swiss performance running shoes and clothing company, On. 

Bernhard never set out to create the next great running shoe but an all-new feeling of running. Because his background was in athletics — not shoe design — his prototype was unappealing, with pieces of a garden hose glued to the outsole of a normal sneaker. But again, it wasn’t the look that mattered — just the feeling of running on air. 

Together, they formed the Swiss company ‘On Holding AG’ in 2010. 

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