Established in 2008, FRESH RAGS serves as Tampa Bay's most progressive retail establishment. We offer an array of premium products, ranging from exclusive collaborative products to a curated selection of multi-brand apparel and footwear.
FRESH RAGS was founded by Michael Bickel, a prominent figure in the local streetwear industry, who has over ten years of hands-on experience. Born in New Jersey, Bickel moved to Florida at a young age and quickly became involved in the local urban clothing market, serving as a sales associate at NY FLAVA in the early 2000's. With perseverance, he rose from floor salesman to eventually establishing FRESH RAGS with the goal of introducing the local market to a different style of apparel and footwear.
Utilizing FRESH RAGS as an extension of himself, Bickel seeks to shift the local landscape of fashion and provide customers with a unique shopping experience.