Established in 2011 by brothers George Heaton and Mike Heaton in Manchester, United Kingdom, British luxury streetwear label Represent is also referred to as Represent Clothing and Represent Clo. Inspired by a graphic design project in college, George Heaton was inspired to establish Represent after discovering that he could sell his art as graphic apparel. He began to source blank clothing and screen-printed designs locally. Having flourished over the past decade, Represent Clothing has quickly become one of Britain’s premier fashion brands. Represent accurately combines luxury aesthetic with graphic immediacy, further emphasizing the brand as a powerhouse of British fashion. The brand often introduces everyday graphic apparel such as hoodies, t-shirts, joggers, cargo pants, sweatpants, and knitwear.